The Frame Affair Announces Santa Monica Show September 13 & 14, 2025

The Frame Affair
May 30
2 min read

Expanding off of their New York City showcase earlier this year, The Frame Affair is excited for the launch of its first West Coast edition.

After an exciting New York City show, The Frame Affair is announcing the launch of its West Coast event in Santa Monica, California.

Curated as an art gallery with paintings, photography, & sculptures, The Frame Affair emphasizes sharing the stories and inspiration behind every creation and its connection with art.

The Frame Affair will host 75+ independent eyewear collections from across the globe, with an emphasis on US-based production. These collections range from affordable to luxury, but they all have 1 thing in common - the artistry behind their designs is impeccable.

From affordable eyewear to lens manufacturing and everything in between, The Frame Affair provides an elevated pedestal for independent brands.

What’s New at The Frame Affair Santa Monica

Business Builder Workshops - In partnership with Erich Mattei, The Frame Affair x Akrinos will host Business Builder Workshops designed for you to own your practice journey. These hands-on workshops offer data-driven actionable insights & business solutions for Cold Starters, Growth & Expansion, and Transitioning phases.

The Factory - Cherry Optical Labs is the first independent lab to join The Factory at The Frame Affair - a dedicated space for independent labs to engage with attendees. Connect with dedicated & skillful manufacturing across the US specializing in AR treatments & mirror coating, lens milling, digital surfacing, rimless production, and more.

Business Resources - Akrinos has joined the Business Resources section of The Frame Affair - an area dedicated to providing practical business advisory solutions to elevate your practice to the next level.

Tools & Tech - Showcasing the latest technologies and newest tools that can support your practice. From EHRs to nose pads, use this opportunity to identify and fill gaps in your practice ecosystem.