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REGISTRATION IS FREE
2026 Market Days
Upcoming Event
The Frame Affair Market Days
Austin, TX | April 11, 2026
Serving Independence |
What Are TFA Market Days?
TFA Market Days are a dedicated space for independent optical practices to discover new collections and take advantage of exclusive show offerings.
Food & Drink available all day, ending with dinner and Trivia where you could win a full collection for your shop.
Official Media Partner
What to expect
The Frame Affair operates as a unique independent optical buying show, elevating the industry by curating a space where designers and visionary artisans converge to showcase the finest in eyewear craftsmanship.
01
Unique Independent Eyewear
A curated selection of independent eyewear brands. Experience the epitome of craftsmanship across the scale.
02
Exclusive Show-Only Offers
Each brand participating will have exclusive offers only available at the show. Buyers attending will be able to take advantage immediately.
03
Never-before-seen Brands
Connect with brands rich in history from around the world, now diving into the North American market.
04
Food & Drinks All Day
All day long enjoy brunch, tapas, coffee, drinks, mocktails, and more. It's the simple pleasures.
05
TFA Distribution Agency
An extension of each brand's team, The Frame Affair is proud to announce the launch of our Distribution Agency.
2026 Brands in Austin, TX
Our Upcoming Market Days
We're taking our collections on the road. Register today for a city near you.
The Frame Affair is open 10 am to 8 pm daily for ECPs to view the collections on display.
Austin, TX
Los Angeles, CA
New York City, NY
Nashville, TN
San Francisco, CA
Seattle, WA
Chicago, IL
April 11, 2026
May 16, 2026
June 27, 2026
July 18, 2026
August 15, 2026
September 12, 2026
October 9-11, 2026
Register for The Frame Affair |
Registration is free. Attending means discovering. Discovering means being unique.
Exhibit At The Frame Affair |