25 Reasons to Participate in The Frame Affair

As a true expression of independent luxury, The Frame Affair has curated a space where Optometrists and Opticians can discover brands worldwide. With artisanal craftsmanship at the core, The Frame Affair has attracted independent brands from Italy, France, Germany, the US, Spain, Greece, Japan, Switzerland, and Denmark.

Ranging from $350 to $4,500+, luxury & ultra-luxury eyewear brands have one thing in common: artistry. From rough sketches to the final product, the artistry behind eyewear can be seen throughout the entire process. That's why The Frame Affair is curated as a luxury art gallery; to pull back the curtain and showcase the artistry behind every brand.

Mark your calendar and join The Frame Affair NYC March 13-15, 2025. Still on the edge? In honor of the upcoming new year, here are 25 reasons to participate in The Frame Affair. Keep reading to learn why you should exhibit, attend, and enjoy.

1. Experience Cutting-Edge Eyewear Design

The Frame Affair showcases the latest innovations in luxury and ultra-luxury eyewear, allowing you to discover groundbreaking designs and trends. From metal to gemstone to specialized acetate, participating brands are pushing the boundaries of eyewear design.

2. Meet Independent Designers

Connect directly with the individuals responsible for these cutting-edge eyewear designs and pick their mind on how they approach their creative processes.

3. Gain Insight Into Brand Stories

Hear the inspirations behind iconic collections straight from the creators, giving you a deeper understanding of the products you recommend to your clients.

4. Explore Luxury and Ultra-Luxury Frames

Discover frames crafted with premium materials like titanium, gold, and sustainable acetates that set your practice apart from competitors.

5. Learn About NYC Artists Bridging Art and Eyewear

The integration of local New York City artists creates a unique opportunity to see how art influences eyewear design. Stoic installations and abstract impressionists will be at the show as part of our curated luxury art gallery, providing a new way to showcase the artistry that lies within.

6. Enhance Your Professional Expertise

Stay ahead of industry trends by gaining insider knowledge on the latest advancements in eyewear materials, styles, and craftsmanship. Identify emerging brands and new collections that not only drive competitive differentiation but also the bottom line.

7. Build Relationships with Luxury Brands

Establish or strengthen partnerships with top-tier brands that can elevate your practice's offerings. Millennial, Gen Z, and Gen Alpha are all looking for the unique, the curated, to exude their individualism.

8. Expand Your Product Portfolio

The Frame Affair is the perfect venue to explore exclusive lines and secure unique products for your clients. Start offering what your competitors are not. Your clients will thank you.

9. Network with Optometrists, Opticians,

Stylists, and Fashion Media

Connect with industry peers on the show floor, at our exclusive after-show parties, during our Luxury afashion Show, and more. Join 400+ professionals from New York to Mexico City to Japan and beyond.

10. Complimentary Upscale Dining

Enjoy a luxurious experience with complimentary cuisine and beverages, making networking even more enjoyable.

11. Get Inspired by Immersive Storytelling

Experience brands’ storytelling firsthand, which you can translate into compelling narratives for your clients.

12. Access Exclusive Product Launches

Be the first to witness exclusive launches that your competitors won’t have access to.

13. Witness the Convergence of Art and Fashion

Experience how The Frame Affair blends the worlds of art, fashion, and functionality, inspiring you to think creatively about your practice.

14. Knowledge Exchange

Meet other optometrists and opticians to exchange ideas, insights, and strategies for growing your businesses.

15. Elevate Your Practice with Rare Finds

Stock your practice with exclusive, limited-edition eyewear that clients won’t find elsewhere.

16. Experience a Luxury Fashion Show

Gain inspiration from a high-end fashion show featuring eyewear as part of the larger luxury lifestyle.

17. Learn About Sustainability in Eyewear

Discover brands committed to eco-friendly practices, appealing to your environmentally conscious clients.

18. Discover Future Trends in Eyewear

Gain insights into emerging trends in materials, design, and technology that will shape the industry.

19. Support Independent and Local Creators

Participating in The Frame Affair helps spotlight the work of independent designers and local artists, adding a meaningful story to your purchases.

20. Stand Out in a Competitive Market

Luxury and ultra-luxury eyewear from The Frame Affair gives your practice a unique selling point.

21. Access Practice Management Opportunities

While exploring the event, gain knowledge that could translate into better client consultations and product recommendations.

22. Participate in Exclusive Workshops

Join workshops led by industry leaders and artisans to deepen your understanding of luxury eyewear.

23. Stay Connected to the Eyewear Community

Strengthen your role within the global eyewear community and maintain relevance in a competitive industry.

24. Enhance Your Practice’s Storytelling

The stories and experiences you gain at The Frame Affair can elevate how you present luxury products to clients.

25. Be Part of an Exclusive Experience

As one of the most prestigious events in the luxury eyewear industry, attending The Frame Affair cements your position as a leader in your field.

The Frame Affair is more than an event; it’s an investment in your career and your practice.

By participating, you’ll gain the tools, connections, and knowledge to elevate your business to new heights. Don’t miss the opportunity to be part of this unique convergence of art, craftsmanship, and luxury eyewear.