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REGISTRATION IS FREE
The Golden Eye
Independent Eyewear Award Show
Introducing The Golden Eye Independent Eyewear Awards.
Crafted to provide maximum visibility for independent eyewear brands, The Golden Eye Awards Show will recognize design excellence across 5 categories.
Brands will be judged live during The Frame Affair Luxury Eyewear Show on September 14th. In the evening, The Golden Eye Awards Ceremony will take place to announce the winners.
2025 Award Categories
2025 Judges
The Golden Eye's panel of judges are from outside the optical industry. Why?
Design excellence is encapsulated across industries. From architecture to welding, beauty exists everywhere you are.
Named one of the World's Most Innovative Companies by Fast Company and to the AdAge A-List, TBWA creates disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries, and includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines.
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Winners Will Receive
The winner of each category will receive not only on-site recognition, but post-event global media recognition.
The Golden Eye also provides winners with marketing support to help increase revenue within their target markets.
A global marketing campaign with a combined value of $2,000+ USD. In partnership with IMAGINEM Media, the marketing campaign will focus on converting brand visibility to revenue generation.
This campaign will drive value across the United States, Canada, and Europe getting in front of 100,000+ eye care professionals and optical shop owners.
A 5 minute dedicated spot during The Frame Affair's Luxury Fashion Show hosted March 15 from 7 pm - 9 pm. Participants are matched with dedicated models, hair & makeup, and will receive photo and video coverage from the evening.
A featured front-page cover on IMAGINEM Magazine and OptikNow, reaching a combined audience of 100,000+ eye care professionals and optical shop owners.
Our Luxury Fashion Show is to be attended by Senior Fashion Journalists from optical and non-optical media outlets including Allure, Elle, ESSENCE, Vogue, Harper's Bazaar, Vanity Fair, and more.
This coverage will provide unprecedented visibility never before seen from other optical shows.
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You must be an exhibitor at The Frame Affair in order to submit for The Golden Eye Independent Eyewear Awards.
Submit for The Golden Eye 👁️