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The Golden Eye

Independent Eyewear Award Show

Introducing The Golden Eye Independent Eyewear Awards.

Crafted to provide maximum visibility for independent eyewear brands, The Golden Eye Awards Show will recognize design excellence across 5 categories.

Brands will be judged live during The Frame Affair Luxury Eyewear Show on September 14th. In the evening, The Golden Eye Awards Ceremony will take place to announce the winners.

Best Trend Setting Colors

Optical Category

2025 Award Categories

2025 Judges

The Golden Eye's panel of judges are from outside the optical industry. Why?

Design excellence is encapsulated across industries. From architecture to welding, beauty exists everywhere you are.

At The Museum of Modern Art and MoMA PS1, they celebrate creativity, openness, tolerance, and generosity. They aim to be inclusive places—both onsite and online—where diverse cultural, artistic, social, and political positions are welcome. They’re committed to sharing the most thought-provoking modern and contemporary art, and hope you will join us in exploring the art, ideas, and issues of our time.

Named one of the World's Most Innovative Companies by Fast Company and to the AdAge A-List, TBWA creates disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries, and includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines.

OMA is an international practice operating within the traditional boundaries of architecture and urbanism. AMO, a research and design studio, applies architectural thinking to domains beyond. OMA’s completed projects include Simone Veil Bridge in Bordeaux (2024), LANTERN in Detroit (2024), Mangalem 21 in Tirana (2023), Aviva Studios – Factory International (2023), Apollolaan 171 (2023), the Buffalo AKG Art Museum (2023), Toranomon Hills Station Tower (2023), the Taipei Performing Arts Centre (2022), Audrey Irmas Pavilion in Los Angeles (2022), Norra Tornen in Stockholm (2020), Axel Springer Campus in Berlin (2020), and Potato Head Studios in Bali (2020).

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Winners Will Receive

The winner of each category will receive not only on-site recognition, but post-event global media recognition.

The Golden Eye also provides winners with marketing support to help increase revenue within their target markets.

A global marketing campaign with a combined value of $2,000+ USD. In partnership with IMAGINEM Media, the marketing campaign will focus on converting brand visibility to revenue generation.

This campaign will drive value across the United States, Canada, and Europe getting in front of 100,000+ eye care professionals and optical shop owners.
A 5 minute dedicated spot during The Frame Affair's Luxury Fashion Show hosted March 15 from 7 pm - 9 pm. Participants are matched with dedicated models, hair & makeup, and will receive photo and video coverage from the evening.
A featured front-page cover on IMAGINEM Magazine and OptikNow, reaching a combined audience of 100,000+ eye care professionals and optical shop owners.
Our Luxury Fashion Show is to be attended by Senior Fashion Journalists from optical and non-optical media outlets including Allure, Elle, ESSENCE, Vogue, Harper's Bazaar, Vanity Fair, and more.

This coverage will provide unprecedented visibility never before seen from other optical shows.

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You must be an exhibitor at The Frame Affair in order to submit for The Golden Eye Independent Eyewear Awards.

Submit for The Golden Eye 👁️