French Collection Simple Eyewear Appoints The Frame Affair As Exclusive USA Distribution Agency

Simple Eyewear, a Parisian brand designed for the everyday wearer with simple tastes, announces the appointment of The Frame Affair as their exclusive USA Distribution Agency.

With a wide collection of models and visuals that show the joy from simple pleasures, Simple Eyewear brings its decade-long European history stateside for those seeking lightweight, trending, and affordable independent eyewear.

“The visuals Simple captures are from everyday pleasures and aspirational desires: enjoying an espresso outside with a friend, strolling the Champ de Mars under the Eiffel Tower, dinner under the stars. It’s poetic, and simple, and sometimes simple is all we need.” says TFA Founder Trevor Williams.

The collaboration reinforces The Frame Affair’s role as a strategic gateway for global independent eyewear brands entering the US market, connecting visionary designers with the optical professionals shaping the future of the industry.

“We, at Simple, focus on the essence of simplicity, aka “the Essential”, bringing on high end trend designer eyewear for everyone. Our new collection “Anniversary” celebrating 10 years of creation, represents the very essence of what drives us. Together with The Frame Affair, a simple and spontaneous encounter with Trevor, and both of us sharing the same vision in the pursuit of the essential: a blend of luxury, fashion, and playfulness, with a sense of modernity and openness.” says Simple owner Roger Pelaud.

For more information or to book an appointment, contact The Frame Affair at trevor@theframeaffair.com.

About Simple Eyewear

Simple is a Parisian lifestyle, limited edition, intergenerational designer eyewear brand. The frames are distinguished by a sleek design and a discreet but characteristic red dot on the top right of each frame.The brand offers optical and sunglass frames with clean lines, subtle details, and high-quality materials, all designed in Paris.  The brand also includes a “Teens” range also appealing for “smaller faces” seeking elegance, lightness, comfort and perfect fit. The collection includes over 80 models, available in 300 references, including 80 “Teens” styles.

About The Frame Affair

The Frame Affair operates as a combined distribution agency and trade show, bringing independent eyewear excellence to ECPs across the US. TFA helps facilitate meaningful connections between practices and independent brands, amplifying stories and cutting through the BS.