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REGISTRATION IS FREE
AMPLIFYING STORIES & CUTTING THROUGH THE BS.
INTERNATIONAL. INDEPENDENT.
The Frame Affair
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THE FRAME AFFAIR
Serving Independence |
Who We Are & What We Do
Austin, TX April 11 |
Upcoming Event
The Frame Affair Market Days
Austin, TX | April 11, 2026
Stargazer Cocktails & Coffee
Address: 979 Springdale Rd. Austin, TX
What to expect
The Frame Affair operates as a unique independent optical buying show, elevating the industry by curating a space where designers and visionary artisans converge to showcase the finest in eyewear craftsmanship.
01
Unique Independent Eyewear
A curated selection of independent eyewear brands. Experience the epitome of craftsmanship across the scale.
02
Exclusive Show-Only Offers
Each brand participating will have exclusive offers only available at the show. Buyers attending will be able to take advantage immediately.
03
Never-before-seen Brands
Connect with brands rich in history from around the world, now diving into the North American market.
04
Food & Drinks All Day
All day long enjoy brunch, tapas, coffee, drinks, mocktails, and more. It's the simple pleasures.
05
TFA Distribution Agency
An extension of each brand's team, The Frame Affair is proud to announce the launch of our Distribution Agency.
Our simplified schedule. Built for conversations.
The schedule is designed for business, keeping time for real conversations and learning each brand's unique DNA.
The Frame Affair is open 10 am to 8 pm at all locations for ECPs to view the collections on display.
10:00 am - 6:00 pm
Show Open for Viewing
Vendors open to view collections.
10:00 am - 1:00 pm
Brunch
Enjoy brunch while connecting with your area reps.
6:00 pm - 8:00 pm
Dinner & Trivia
Dinner the Texas way, plus your chance to win incredible prizes such as free eyewear & memberships.
8:00 pm
Show Closes
Exclusive Show Promotions |
Explore 1-Day only show promotions.
Exclusive promotions are only available during TFA Market Days in the host city. We're built for business, and want all of our partners to flourish.
Simple Eyewear
Order 30 units, receive 10% off.
Flibustier Eyewear
Order 24 units, receive Instrument-inspired metal boxes with each pair.
Claris Virot Eyewear
Order 20 units, receive CV Leather Pouch.
Schedule Appointments Now |
Appointments are open for Austin, TX
Schedule & keep an appointment for a chance to win a 5-piece collection. The more appointments you keep, the more chances to win.
Schedule & keep a VIP Eyewear Buying Consultation for your chance to win a 10-piece collection. Only 1 appointment can be made per office.
Any attendee who places a 10+ piece order will be entered to win a trip for 2 to SILMO Paris. The more orderss place, the more chances to win.
The Frame Affair is open 10 am to 8 pm at all locations for ECPs to view the collections on display.
Reserved for buyers, a 90-minute VIP viewing with manicures, charcuterie, champagne, & brand review.
45-minute semi-private view of the Kalopsia Revisionist Eyewear collection
30-minute semi-private view of the Francis De Lara eyewear collection
OUR OFFICIAL MEDIA PARTNER
Our Upcoming Market Days
We're taking our collections on the road. Register today for a city near you.
The Frame Affair is open 10 am to 8 pm daily for ECPs to view the collections on display.
Austin, TX
Los Angeles, CA
New York City, NY
Nashville, TN
San Francisco, CA
Seattle, WA
Chicago, IL
April 11, 2026
May 16, 2026
June 27, 2026
July 18, 2026
August 15, 2026
September 12, 2026
October 9-11, 2026
Register for The Frame Affair |
Registration is free. Attending means discovering. Discovering means being unique.
Follow Us On Instagram
@TheFrameAffair #TheFrameAffair
