AMPLIFYING STORIES & CUTTING THROUGH THE BS.

INTERNATIONAL. INDEPENDENT.

The Frame Affair

THE FRAME AFFAIR

Serving Independence |

Who We Are & What We Do

Distribution Agency

We help facilitate connections between international independent eyewear brands and optical shops looking for new collections.

Learn More

Eyewear Trade Show

Experience eyewear in intimate settings across the US and learn about selling Brand DNA.

Looking to Exhibit?

Cutting the BS

Helping independent eyewear brands cut through the BS, make meaningful connections, and discover authentic community over siloed "cliques".

Discover More

NYC March 5-7 |

Upcoming Event

The Frame Affair New York City

March 5-7, 2026

Amenity Suite @ Chelsea Industrial

Address: 532 West 28th St.

The Frame Affair Social Template_IG & FB (15).png

What to expect

The Frame Affair operates as a unique independent optical trade show, elevating the industry by curating a space where designers and visionary artisans converge to showcase the finest in eyewear craftsmanship.

Unique Independent Eyewear

A curated selection of independent eyewear brands. Experience the epitome of craftsmanship across the scale.

Artistry in Independence

Curated as an art gallery, The Frame Affair visually showcases stunning collections and the stories behind the brands that bring them to life.

Never-before-seen Brands

Connect with brands rich in history, now diving into the North American market.

The Golden Eye Awards

Crafted to increase the visibility for independent eyewear brands, The Golden Eye Awards recognize design excellence across 5 categories.

Launch of TFA Distribution Agency

Becoming an extension of each brand's team, The Frame Affair is proud to announce the launch of our Distribution Agency.

Our Simplified Schedule. Built for Conversations.

The schedule was designed for attendees to come and have direct conversations with brands, while attending the many additional events during Eyewear Design Week.

The Frame Affair is open 9 am to 6 pm daily for ECPs to view the collections on display.

Day 1 - March 5

06:00 pm

Happy Hour

Passed tapas and open bar for vendors & early attendees.

Day 2 - March 6

06:00 pm

Invite-Only Dinner & Awards Show

Buyers dinner & time to engage with designers in an intimate setting.

Day 3 - March 7

06:00 pm

Closing Happy Hour

An invitee-only dinner & eyewear showcase, displaying collections intimately.

OUR OFFICIAL MEDIA PARTNER

VIEW LATEST EDITION

Our Upcoming Market Days

We're taking our collections on the road. Register today for a city near you.

The Frame Affair is open 10 am to 6 pm daily for ECPs to view the collections on display.

Austin, TX

Los Angeles, CA

San Diego, CA

New York City, NY

Nashville, TN

San Francisco, CA

Seattle, WA

Chicago, IL

April 11, 2026

May 16, 2026

May 17, 2026

June 27, 2026

July 18, 2026

August 15, 2026

September 12, 2026

October 9-11, 2026

Registration is free. Attending means discovering. Discovering means being unique.

Follow Us On Instagram

@TheFrameAffair #TheFrameAffair

💁‍♀️✨️ NEVA looked so gooooood

Discover @clarisvirot eyewear at The Frame Affair March 5-7

French excellence never ceases to dazzle.

#eyewear #luxuryeyewear #fashion #optometrist #eyeweardesign

Bold. Avant. @oscarmamooi

Oscar Mamooì will be joining The Frame Affair NYC March 5-7.

This collection represents the raw power of what thinking outside the box can produce.

Schedule your appointment today at trevor@theframeaffair.com

#eyewear #eyewearstyle #luxuryeyewear #luxuryfashion #independenteyewear

Style doesn't obey 🚫

Introducing @flibustierparis eyewear by @thecastefrance.

Flibustier is an independent French brand built around freedom, attitude, and craftsmanship.

Rooted in rock and metal culture, Flibustier creates jewelry, accessories, and now eyewear for those who refuse to follow.

Flibustier is not a trend. It's a mindset.

Schedule your viewing appointment at trevor@theframeaffair.com

#eyewear #luxuryeyewear #fashion #rocknroll #luxuryfashion

Stunningly Captivating 🔥

@clarisvirot is joining The Frame Affair during Eyewear Design Week in NYC!

This is the first time Claris Virot will be on display to #Opticians and #Optometrist in the US ❤️

@thecastefrance @businessfrance_northam

#eyewear #eyewearstyle #fashion

Simply Simple ✨️

@simple_eyewear will be showing in North America for the first time at The Frame Affair NYC.

French quality at it's finest, handmade with ❤️

Register today at TheFrameAffair.com

@businessfrance_northam thank you for making the connection!

#eyewear #eyewearstyle #eyeweardesignweek #optometrist #fashion

✨️ DISCOVER

The Frame Affair Season 2
March 5-7, 2026

📍Storied NYC

#eyewear #EyewearDesignWeek #eyewearstyle #optometrist #fashion

👓 Simple. Captivating.

Discover Simple Eyewear for the 1st time in the US, only at The Frame Affair March 5-7.

#eyewear #eyewearstyle #eyeweardesign #fashion #independenteyewear

💅 Are u ready?

The Frame Affair NYC March 5-7. Eyewear from around the globe + new brands never before sold in North America.

www.TheFrameAffair.com

#eyewear #luxuryeyewear #eyewearstyle #fashion #eyeweardesign

Are you ready for 2026?

📍NYC
🗓 Mar 5-7

We're aiming to bring the spirit of European eyewear shows to North America.

Sign up for our newsletter for upcoming annoucements.

#eyewear #luxuryeyewear #eyewearstyle #fashion #independenteyewear #eyeweardesign #optometrist #optician #opticalpractice #ecp

🫶 Dare to be DIFFERENT

@allsaints has been living the spirit of disruption in every design since 1994.

Intricate details and the finest materials come together for a beautiful collection. Showing at The Frame Affair, NYC.

March 13-15, 2025
Hudson Yards | NYC

🔗 Register with the link in bio.

#AllSaints #TheFrameAffair #Partner #Exhibitor #Collaboration #IndependentEyewear #IndependentDesign #Eyewear #Luxury #Style #Design #LuxuryEyewearDesign #LuxuryFashion #LuxuryFashionShow #LuxuryEyewear #EyewearFashion #EyewearShow #EyewearDesignWeek #Fashion #Optometrist #Optician #OpticalPractice #Optometry

@allsaints - A catalyst for individuality

Announcing our next exhibitor at The Frame Affair

Bringing attitude since 1994, AllSaints has been breaking through the noise to give people something different.

The spirit of disrupting the norm is what sits at the center of AllSaints' DNA and defines its design structure.

🕶 Meet the brand March 13-15, 2025 at The Frame Affair NYC

🔗 Register today with link in bio

#AllSaints #TheFrameAffair #Partner #Exhibitor #Collaboration #IndependentEyewear #IndependentDesign #Eyewear #Luxury #Style #Design #LuxuryEyewearDesign #LuxuryFashion #LuxuryFashionShow #LuxuryEyewear #EyewearFashion #EyewearShow #EyewearDesignWeek #Fashion #Optometrist #Optician #OpticalPractice #Optometry

😎 For the Colorful YOU

@illaeyewear is a unique Italian-artisan collection that puts you first.

Wearable and attainable, yet bold and artistic; ILLA is fashion for people who truly love eyewear.

Discover the collection at The Frame Affair
March 13-15, 2025
Hudson Yards | 450 W 31st NY, NY | 7th Floor

DM to schedule your appt today!

#Eyewear #PremiumEyewear #LuxuryEyewear #ILLA #ILLAEyewear #Italy #ItalianMade #EyewearDesign #EyewearStyle #LuxuryEyewearDesign #EyewearDesignWeek #Fashion #LuxuryFashion #IndependentEyewear #NYC

🛩 Win a trip for 2 to @silmoparis

Calling all optical boutiques! The Frame Affair is excited to announce our Art Display Contest.

Submit a video of how you incorporate art into your window or in-store displays for a chance to win 1 of 3 incredible prizes

1️⃣ Flight and hotel for 2 to @silmoparis
2️⃣ Dinner & drinks for 2 in NYC
3️⃣ 2 tickets to a Broadway Show of choice

Submit your video today on our website. Link in bio ❤️

#Eyewear #Luxury #LuxuryEyewear #EyewearDesign #EyewearFashion #Fashion #Art #Contest #EyewearDesignWeek #Optical #Optometrist #OpticalPractice #Optician #EyewearStyle

✨️ Just vibe a little with @miyagieyewear

Miyagi's creativity reflects European glamour and style while retaining conscious of their California roots.

Miyagi's collection is curated to be a pop of color, provide dimensional texture, and to make a dating statement.

Discover the collection at The Frame Affair
March 13-15, 2025
Hudson Yards | 450 W 31st NY, NY | 7th Floor

Distributed by Sunairess Eyewear. DM to schedule your appt today!

#Eyewear #PremiumEyewear #LuxuryEyewear #EyewearDesign #EyewearStyle #LuxuryEyewearDesign #EyewearDesignWeek #Fashion #LuxuryFashion #Miyagi #Optical #Optometry #Optician #IndependentEyewear #LosAngeles #NYC

🕶 Meet the 2025 Frame Affair Exhibitors

March 13-15, 2025 in Hudson Yards, NYC

Register today to meet our brands. Registration complimentary - link in bio ❤️

#EyewearFashion #EyeHealth #EyewearDesign #EyewearShow #Eyewear #EyewearStyle #Luxury #LuxuryEyewearDesign #LuxuryFashion #LuxuryFashionShow #LuxuryDesign #Optometry #Optician #Optical #Art #TheFrameAffair #EyewearDesignWeek

🕶 Meet the 2025 Frame Affair Exhibitors

March 13-15, 2025 in Hudson Yards, NYC
450 W 31st St NY, NY | 7th Floor

Registration is complimentary. Register today with link in bio ❤️

DM us today if you are interested in scheduling an appointment with any of our exhibitors.

@allsaints @arthod_eyewear @dansharieyewear
@dansharianeyewear @enkieyewear @gdioptical @modoeyewear @illaeyewear @cvoptical @imago_eyewear @italiaindependentofficial @johann_von_goisern
@kazokulunettesofficial @lancelparis @liberatedeyewear @lookocchiali @lowercasenyc @mattisseeyewear @newmillenniumeyewear @odettelunettes @rye.lye @thefutureofeyewear @westgroupe
@xide_eyewear @xaviergarciabarcelona @imaginemeye @tef_magazine @eyestylistmagazine @_independent_eyewear_

#Eyewear #EyewearFashion #EyewearStyle #EyewearDesign #EyewearDesignWeek #TheLoft #Luxury #LuxuryEyewearDesign #LuxuryFashion #LuxuryEyewear #TheFrameAffair #Vision

🇫🇷 @arthod_eyewear - Revisiting Roots with the Nostalgia of Old France
🔗 https://arthod.com/en/

Announcing our next exhibitor at The Frame Affair

ARTHOD, a French eyewear company, enriched by the twenty years of experience of its Creator, unveils its first collection.

Combining the nostalgia of old France, ARTHOD revisits its roots, its historical and cultural heritage in a tribute that is as moving as it is artistic. A true fusion of retro and chic, the first collection is available in five frames in six colors with natural and soft inspirations.

🕶️ Meet the brand March 13-15, 2025 at The Frame Affair NYC
🔗 Register today with link in bio

#Arthod #TheFrameAffair #Partner #Exhibitor #Collaboration #IndependentEyewear #IndependentDesign #Eyewear #Luxury #LuxuryEyewear #LuxuryEyewearDesign #EyewearDesign #Style #Design #UltraluxuryEyewear #EyewearStyle #LuxuryFashion #Fashion #Glasses #EyewearDesignWeek #Optometrist #Optician #OpticalPractice #Optometry #France

📈 🕶️ The State of Fashion - Luxury Report: Connecting to the Luxury Eyewear Sector

The past five years have been a golden era for luxury, but as we enter 2025, the market is shifting. Economic pressures, changing consumer expectations, and a renewed demand for exclusivity, craftsmanship, and meaningful experiences are redefining success in the luxury eyewear industry.

According to The State of Fashion: Luxury report by @mckinseyco and @bof , brands must act decisively to reset strategies, prioritize quality, deepen customer engagement, and future-proof portfolios.

The eyewear sector is no exception. With 41% of consumers voicing concerns over declining quality and 80% of UHNWIs seeking niche brands, luxury eyewear must evolve.

What’s the solution? The brands that will thrive are those that embrace innovation, elevate their storytelling, and create unforgettable experiences—both online and in-person.

Read more in our blog.

#TheFrameAffair #LuxuryEyewear #EyewearIndustry #LuxuryMarket #IndependentEyewear #LuxuryExperiences #Eyewear #EyewearDesign #EyewearStyle #Fashion #LuxuryFashion

🇦🇺 Enki Eyewear - Savage Luxury Built for Rebellious Icons

Announcing our next exhibitor at The Frame Affair

@enkieyewear is not for the faint of heart - it’s for those savage icons who create and own their style. Built for the fearless and the unapologetic, Enki is for those who refuse to blend in. Whether you're an artist, an activist, or someone who thrives on raw self-expression, Enki frames are designed to amplify your presence.

Enki isn’t about fitting into trends; it’s about a movement.

🕶️ Meet the brand March 13-15, 2025 at The Frame Affair NYC
Link in bio 🩷

#Partner #Exhibitor #Collaboration #IndependentEyewear #IndependentDesign #Eyewear #Luxury #LuxuryEyewear #LuxuryEyewearDesign #EyewearDesign #Style #Design #UltraluxuryEyewear #EyewearStyle #LuxuryFashion #Fashion #Glasses #EyewearDesignWeek #Optometrist #Optician #OpticalPractice #Optometry #Australia #EnkiEyewear

🇦🇲 DANSHARIAN - Minimalism Meets Genius
🔗 www.DansharianEyewear.com

Announcing The Frame Affair's first exhibitor 🩷

DANSHARIAN is a collection born in 2022 from the collaboration between Alain Miklitarian and Danshari Eyewear, a brand made in Japan, inspired by the concept of minimalism.

The reason behind this name can be traced back to the designer’s origins. Even though everyone knows Alain’s story, not many people are aware of his Armenian descent.

In Armenia, the suffix "IAN" indicates paternity. - therefore Dansharian is the “son of” Danshari and Alain Miklitarian.

🕶️ Meet the brand March 13-15, 2025 at The Frame Affair NYC

Register today at https://www.theframeaffair.com/2025-full-registration

#Partner #Exhibitor #Collaboration #IndependentEyewear #IndependentDesign #Eyewear #Luxury #LuxuryEyewear #LuxuryEyewearDesign #EyewearDesign #Style #Design #UltraluxuryEyewear #EyewearStyle #LuxuryFashion #Fashion #Glasses #EyewearDesignWeek #Optometrist #Optician #OpticalPractice #Optometry #Japan #Armenia #Danshari #Gold #Minimalism

🇯🇵 Kazoku Lunettes - Luxury eyewear that expresses individuality
🔗 https://www.kazokulunettes.com/

Announcing our next exhibitor at The Frame Affair.

Crafted in Japan, Kazoku Lunettes stands as a beacon of luxury and craftsmanship. They specialize in handcrafted, limited-edition eyewear and leather clothing, blending timeless design with modern sophistication. Each piece tells a story of elegance, precision, and individuality.

🕶️ Meet the brand March 13-15, 2025 at The Frame Affair NYC

#Partner #Exhibitor #Collaboration #IndependentEyewear #IndependentDesign #Eyewear #Luxury #LuxuryEyewear #LuxuryEyewearDesign #EyewearDesign #Style #Design #UltraluxuryEyewear #EyewearStyle #LuxuryFashion #Fashion #Glasses #EyewearDesignWeek #Optometrist #Optician #OpticalPractice #Optometry #Japan #Kazoku #KazokuLunettes

😎 This Wednesday - Behind the Frames Episode 1 with @liberatedeyewear

Register today to meet Crystal Crawford, Founder and CEO of Liberated Eyewear, Inc..

Liberated Eyewear, Inc. is a Black-Owned, Women-led independent eyewear brand that was created in 2022 in Los Angeles, CA by Award Winning Entrepreneur and Senior Life Science Professional; Crystal Crawford, MBA.

This unique brand utilizes advanced technology in prescription lenses to support eye health and a strong philanthropic aspect. We aim to impact our planet and our communities through our Social Responsibility.

Eyewear isn't just a necessity—it's a celebration of individuality. Liberated Eyewear is not just about glasses; they’re about turning heads, pushing the boundaries of traditional eyewear, sparking conversations, and letting your personality shine through every stylish pair.

#Podcast #Media #LiberatedEyewear #LosAngeles #Eyewear #Premium #PremiumEyewear #EyewearDesign #Style #Design #EyewearStyle #Fashion #Glasses #Sunglasses #EyewearDesignWeek #Optometrist #Optician #OpticalPractice #Optometry

🕶✨️ Luxury independent eyewear never looked so good

In partnership with @imaginemeye see premium and luxury eyewear brands come to life during our Luxury Fashion Show.

Bespoke collections, international trendsetters, and traditional heritage will be on display for all to see.

🗓️ March 15 from 7:30 pm - 9:30pm
Live at The Frame Affair Luxury Eyewear Show

Guests will enjoy:
- Front row viewing of runway
- Beverage & tapas service during the evening
- Connect with the designers post show

Learn more at TheFrameAffair.com

#FashionShow #LuxuryFashionShow #IMAGINEM #Media #Magazine #Partner #Collaboration #IndependentEyewear #IndependentDesign #Eyewear #Luxury #LuxuryEyewear #LuxuryEyewearDesign #EyewearDesign #Style #Design #UltraluxuryEyewear #EyewearStyle #LuxuryFashion #Fashion #Glasses #Sunglasses #LuxurySunglasses #EyewearDesignWeek #Optometrist #Optician #OpticalPractice #Optometry

✨️👀 Eyes on me, always lookin at me

Experience the inspiration and creativity behind frame design

Only at The Frame Affair 😎

#Eyewear #Luxury #LuxuryEyewear #LuxuryEyewearDesign #EyewearDesign #Style #Design #UltraluxuryEyewear #EyewearStyle #NYC #NewYork #LuxuryFashion #Fashion #Glasses #Sunglasses #LuxurySunglasses #EyewearDesignWeek #Optometrist #Optician #OpticalPractice #Optometry

Simply elegant ✨️

100% Independent Luxury Eyewear from around the world, brought to NYC by The Frame Affair.

Will we see you there?

Interested in learning more? Visit link in bio for more info.

#Luxury #LuxuryEyewear #Eyewear #Design #Style #EyewearDesign #EyewearStyle #NYC #NewYork #IndependentEyewear #LuxuryDesign #Fashion #LuxuryFashion #LuxuryStyle #Glasses #Sunglasses #LuxurySunglasses #Startup #EmergingBrands #EyewearDesignWeek

📢 Calling All Emerging Luxury Eyewear Brands

The Frame Affair is excited to announce our dedicated space for startup luxury eyewear brands! Crafted to showcase your collections, The Frame Affair's Emerging Brands area is the perfect way to introduce ECPs, Distributors, and Media to your brand.

From sketch to final product, The Frame Affair provides an avenue for you to give a "behind-the-scenes" look at the inspiring stories behind your brand.

Get ready for our LIVE exhibitor reveal January 17th 🩷

Interested in learning more? Visit link in bio for more info.

#Luxury #LuxuryEyewear #Eyewear #Design #Style #EyewearDesign #EyewearStyle #NYC #NewYork #IndependentEyewear #LuxuryDesign #Fashion #LuxuryFashion #LuxuryStyle #Glasses #Sunglasses #LuxurySunglasses #Startup #EmergingBrands #EyewearDesignWeek

🎨 Are you an NYC-based #Artist?

The Frame Affair is sourcing #NewYorkCity based Artists looking to showcase their physical collections to hundreds of Doctors and Luxury Optical Practices.

From life-sized sculptures to abstract paintings, The Frame Affair is curating an art gallery environment for attendees that expresses the Artistry in Eyewear.

👉 Know an artist? Tag them below!

#LuxuryEyewear #UltraLuxuryEyewear #EyewearDesign #EyewearFashion #EyewearStyle #Eyewear #Fashion #FashionShow #Luxury #LuxuryFashionShow #UltraLuxury #TradeShow #EyewearShow #Glasses #Sunglasses #IndependentEyewear #Optical #Optometrist #TheFrameAffair #Art #ArtShow #ArtGallery #LuxuryArt

💗💚 Beauty Defying Gravity

Discover luxury eyewear inspired by Italian, French, German, Japanese, and Swiss elegance.

Only at The Frame Affair

Register for free at TheFrameAffair.com

#LuxuryEyewear #UltraLuxuryEyewear #EyewearDesign #EyewearFashion #EyewearStyle #Eyewear #Fashion #FashionShow #Luxury #LuxuryFashionShow #UltraLuxury #NewYork #TradeShow #EyewearShow #Glasses #Sunglasses #IndependentEyewear #Optical #Optometrist #NYC #TheFrameAffair

✨️Popular, You're Gunna Be Popular

Our website is now live and it's STUNNING ❤️

Visit www.TheFrameAffair.com to register

#Luxury #Ultraluxury #EyewearDesign #Eyewear #LuxuryFashion #Eyecandy #FashionShow #LuxuryFashionShow #LuxuryEyewear #NewYork #NYC

✨️ THE Luxury Eyewear Fashion Show of the year

📍NYC at The Shed Cultural Arts Center
🗓 Fashion Show March 15, 2025

Featuring #luxury and #ultraluxury eyewear from around the world

🇮🇹 Italian acetate
🇯🇵 Japanese craftsmanship
🇩🇪 German design
🇨🇭 Swiss manufacturing

Want your front row seat? Tickets go on sale November 15.

#Eyewear #EyewearStyle #EyeHealth #EyeCare #EyeCandy #EyewearFashion #FashionShow #Fashion #LuxuryFashionShow #LuxuryFashion #Luxury

Welcome to The Frame Affair - Artsans in a Modern World 🌎

🗓 March 13-15, 2025
📍 The Shed, New York City

The Frame Affair is the quintessential #luxury and #ultraluxury eyewear show elevating the industry by creating a space where independent designers and visionary artisans converge to showcase the finest in eyewear craftsmanship.

Guests can expect:

1️⃣ Luxury and Ultra-luxury Eyewear
2️⃣ FREE Upscale Cuisine & Drinks
3️⃣ Immersive Brand Storytelling
4️⃣ Luxury Fashion Show

We'll see you there!

#NYC #NewYorkCity #Eyewear #LuxuryEyewear #UltraLuxuryEyewear #EyeCare #EyeHealth #Glasses #LuxuryFashionShow #FashionShow

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AMPLIFYING STORIES & CUTTING THROUGH THE BS.

The Frame Affair

Who We Are & What We Do

Distribution Agency

Eyewear Trade Show

Cutting the BS

Upcoming Event

Amenity Suite @ Chelsea Industrial

What to expect

Unique Independent Eyewear

Artistry in Independence

Never-before-seen Brands

The Golden Eye Awards

Launch of TFA Distribution Agency

Our Simplified Schedule. Built for Conversations.

Happy Hour

Invite-Only Dinner & Awards Show

Closing Happy Hour

OUR OFFICIAL MEDIA PARTNER

Our Upcoming Market Days

Austin, TX

Los Angeles, CA

San Diego, CA

New York City, NY

Nashville, TN

San Francisco, CA

Seattle, WA

Chicago, IL

April 11, 2026

May 16, 2026

May 17, 2026

June 27, 2026

July 18, 2026

August 15, 2026

September 12, 2026

October 9-11, 2026

Follow Us On Instagram

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