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REGISTRATION IS FREE
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TFA Santa Monica
September 13 & 14, 2025
Discover independent eyewear collections
Unlock your practice's potential with hands-on education
Scale offerings with new diagnostic technologies
and so much more!
Thank You NYC!
You were incredible! Thank you for a memorable show.
Up Next: Santa Monica
September 13 & 14, 2025
WINNERS!
Congratulations to the winners of The Frame Affair x IMAGINEM's
Golden Eye Awards
March 14, 2025
Artistic Collections
New colors, designs, patterns and more with collections from around the world.
Xavier Garcia Barcelona pictured
Unique Materials
Rose petals, mushrooms, buffalo horn - collections curated from the most unique materials on the planet.
Shwood Eyewear pictured here.
Luxury Brands
Identify new premium and luxury brands to add to your store's collections.
AllSaints pictured here. Distributed by WestGroupe.
Trusted Independence
From top brands handmade in Italy, France, Japan, Austria, the US, and more.
House of MODO pictured here.
3D Printed Excellence
3D printing is changing the game in premium & luxury eyewear curation.
EveryWear Shop eyewear created by Tech Print Industries.
The Frame Affair
March 13-15, 2025
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The Frame Affair
March 13-15, 2025
The Frame Affair
March 13-15, 2025
Thank You New York City!
Next Up: Santa Monica, CA
What's New at The Frame Affair Santa Monica?
Akrinos Business Builder Workshops
Learn how to successfully build your practice no matter what stage you're in: Cold Starting, Growth & Expansion, or Transitioning.
The Factory
A dedicated space to discover independent labs and their unique solutions.
Tools & Tech
Find new technologies and tools to improve your practice offerings.
Artisans in the Modern World
The Frame Affair is the quintessential independent optical show, elevating the industry by creating a space where independent designers and visionary artisans converge to showcase the finest in eyewear craftsmanship.
Official Media Partner
Artistry in Independence
Curated as an art gallery, The Frame Affair visually showcases stunning new collections and the stories behind the brands that bring them to life.
Los Angeles based artists will be featuring their works on-site, bringing to life the art gallery ambiance while showcasing their amazing works of art.
Independence Experienced Like Never Before |
Where Visionary Creativity and Excellence Merge
Experience the peak of excellence as independent brands come to life through immersive storytelling and connect with the designers as they take you on a journey ripe with passion.
Indulge in upscale hors d'oeuvres, tapas, and meals compliments of The Frame Affair's vendors. Want a cocktail? Grab one from the bar, our treat as well.
Immersive Storytelling
Brand partners are not just showing their latest collections - they are taking attendees on a journey through their brands' stories.
Art Exhibits
Independent Los Angeles artists will have their artwork on display, creating an Art Gallery ambiance for attendees and providing a new way to view Independent Eyewear.
Ending in a Luxury Fashion Show, The Frame Affair is more than just vendor tables - we're an expression of the artistry that goes into each frame.
Schedule of Activities
Luxury Fashion Show, The Golden Eye Awards, Practice Management Strategy Sessions, Evening Networking Opportunities, and the Eyewear Museum are just a few of the activities The Frame Affair has to offer.
Day 1 - Saturday, September 13
Show floor is open for all attendees. Exhibitors will be on-site answering questions and sharing the inspiration behind each collection.
Eyewear Museum is open for all attendees featuring various eyewear from the past 100 years.
Business Builder Workshop #1 | Identify, Adapt, and Communication to Get Things Done
Erich Mattei | Founder of Akrinos LLC
In the dynamic day-to-day of modern Optometric practices, communication is key to delighting patients, maintaining smooth operations, and fostering a positive office culture. This course provides the learner with a foundational knowledge of the DISC behavioral framework, guidance on how to identify behavioral patterns in oneself & in others, and proven methods to adapt one’s communication based on the behavioral patterns of the person they’re interacting with. The result? Reduced tension and increased trust which drives patient experience, practice performance, and collaborative teams!
LEARNING OBJECTIVES:
• Understand the DISC behavioral styles and their application to the modern Optometry practice
• Learn how to identify DISC styles through observation and communication
• Develop skills to adapt communication and approach to each DISC style
• Enhance engagement and satisfaction of all stakeholders (patients, doctors, & team)Seling Eyewear in 2026 - is eCommerce the Solution?
Speaker: Natasha Vora | Founder of Twelve84 Eyewear and Optical X
With the rise of online eyewear shopping becoming a dominant player, optical practice owners need to think of new ways to bring the customer back to the office. This session dives into how optical practices can utilize eCommerce practices to drive 360 value for their clients. From pre-appointment to post-purchase, eCommerce can be used as a driving force to provide even more value for your clients.
Lunch provided for all attendees.
Akrinos Business Builder #2 Workshop | Build the Business for a Thriving Practice
Speaker: Erich Mattei | Founder of Akrinos LLC
Educate to empower the entrepreneurial Optometrist through each phase of the cold-start process, thus providing the learner with foundational business knowledge to successfully plan, develop, and launch a thriving private practice.
LEARNING OBJECTIVES:
• Quantify financial requirements, project cash flows, and conduct feasibility analysis
• Construct strategic business plan providing the blueprint for the practice
• Utilize geo-spatial and market analysis to optimize practice location, design, & buildout
• Establish standard operating procedures (SOPs) utilizing modern equipment & solutions
• Attract, hire, & retain top talent with contemporary HR, operations, and people development
• Leverage an omnichannel marketing strategy to set the practice on growth trajectoryAkrinos Business Builder Workshop #3
Speaker: Erich Mattei | Founder of Akrinos LLC
Description coming soon.
Session title coming soon.
Speaker announcement coming soon.
Description coming soon.
Dinner available for all attendees.
Evening networking happy hour with complimentary passed hors d'oeuvres, mocktails, and cocktails.
Day 2 - Sunday, September 14
Show floor is open for all attendees. Exhibitors will be on-site answering questions and sharing the inspiration behind each collection.
Eyewear Museum is open for all attendees featuring various eyewear from the past 100 years.
Akrinos Business Builder Workshop #4 | Financial Metrics and Operational KPIs for the Modern Practice
Speaker: Erich Mattei | Founder of Akrinos LLC
Vision and eyecare industry trends cast positive outlook for independent providers bolstered by growing public health need for care and patient preference for private practice. This course positions learners to manage for performance & profitability by providing the learner with foundational business knowledge of modern practice financial statements, industry benchmarks & financial ratios, and the operational key performance indicators that should be monitored & managed to generate results.
LEARNING OBJECTIVES:
• Establish a foundational understanding of financial statements & common-sized analysis
• Construct business benchmarks and relevant comparisons to industry standards
• Identify the modern financial ratios that impact long-term enterprise value
• Outline key performance indicators that drive financial performanceEyewear Repair Workshop
Speaker: Sarah Bureau | Founder of SBspecs and Bside Artisan Eyewear
Description coming soon.
Lunch provided for all attendees.
Session Title coming soon
Speaker announcement coming soon.
Description coming soon.
Akrinos Business Builder Workshop #5: Valuation and Due Diligence for the Modern Optometry Practice Transition
Speaker: Erich Mattei | Founder of Akrinos LLC
Optometry is witnessing its largest transfer of practice ownership. This course prepares modern optometrists, both Sellers and Buyers, for a successful practice transition by providing the learner with foundational business knowledge of modern practice financials & earnings measures, valuation methods, and due diligence to support an equitable, timely transition.
LEARNING OBJECTIVES:
• Establish a foundational understanding of financial statements and tax documents
• Construct earnings basis measures to reveal the true economic potential of the practice
• Identify the modern methods & calculations to derive the practice enterprise value
• Outline necessary considerations for conducting due diligence to inform negotiationsTariff Implications and it's Effects on Frame Board Management
Speaker announcement coming soon.
Description coming soon.
Dinner provided for all attendees.
Evening networking happy hour with complimentary passed hors d'oeuvres, mocktails, and cocktails.
Hosted by The Frame Affair
The Details
Ready to register?
Registration is complimentary, courtesy of our partners.
Here are the important details you need to know.
The Location
Location05 in beautiful Hudson Yards, NYC.
450 W 31st St. New York, NY
7th Floor
10,000 sq. ft. of independent brands from all over the world.
The Show Hours
March 13-15, 2025
9 am - 9 pm EST. See schedule of activities above for further details.
Do I Need to Register?
Registration is complimentary and we do ask that you register before the show. You will be allowed in The Frame Affair if you do not register - this just helps us have a better headcount for food & beverage needs.
Is There a Price to Attend?
No. There is no price to attend. Registration is complimentary courtesy of our partners.
Register Today
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Ready to Register for The Frame Affair
Registration is free compliments of our partners; we just need a headcount to determine how much champagne and hors d'oeuvres to have on hand.
66 days to the eventSat, Sep 131217 2nd Street Venue Santa MonicaThe Frame Affair is the quintessential independent optical show, elevating the industry by creating a space where independent designers and visionary artisans converge to showcase the finest in eyewear craftsmanship.
