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REGISTRATION IS FREE

AMPLIFYING STORIES & CUTTING THROUGH THE BS.

INTERNATIONAL. INDEPENDENT.

The Frame Affair

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THE FRAME AFFAIR

Serving Independence |

Who We Are & What We Do

Distribution Agency

We help facilitate connections between international independent eyewear brands and optical shops looking for new collections.

Eyewear Trade Show

Experience eyewear in intimate settings across the US and learn about selling Brand DNA.

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Cutting the BS

Helping independent eyewear brands cut through the BS, make meaningful connections, and discover authentic community over siloed "cliques".

NYC March 5-7 |

Upcoming Event

The Frame Affair New York City

March 5-7, 2026

Amenity Suite @ Chelsea Industrial

Address: 532 West 28th St.

REGISTER TODAY
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What to expect

The Frame Affair operates as a unique independent optical trade show, elevating the industry by curating a space where designers and visionary artisans converge to showcase the finest in eyewear craftsmanship.

01

Unique Independent Eyewear

A curated selection of independent eyewear brands. Experience the epitome of craftsmanship across the scale.

02

Artistry in Independence

Curated as an art gallery, The Frame Affair visually showcases stunning collections and the stories behind the brands that bring them to life.

03

Never-before-seen Brands

Connect with brands rich in history, now diving into the North American market. 

04

The Golden Eye Awards

Crafted to increase the visibility for independent eyewear brands, The Golden Eye Awards recognize design excellence across 5 categories.

05

Launch of TFA Distribution Agency

Becoming an extension of each brand's team, The Frame Affair is proud to announce the launch of our Distribution Agency.

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OUR OFFICIAL MEDIA PARTNER

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Our Simplified Schedule. Built for Conversations.

The schedule was designed for attendees to come and have direct conversations with brands, while attending the many additional events during Eyewear Design Week.

The Frame Affair is open 9 am to 6 pm daily for ECPs to view the collections on display.

Day 1 - March 5

06:00 pm

Happy Hour
 

Passed tapas and open bar for vendors & early attendees.

Day 2 - March 6

06:00 pm

Invite-Only Dinner & Awards Show

Buyers dinner & time to engage with designers in an intimate setting.

Day 3 - March 7

06:00 pm

Closing Happy Hour
 

An invitee-only dinner & eyewear showcase, displaying collections intimately.

Register for The Frame Affair |

Registration is free. Attending means discovering. Discovering means being unique.

Are you placing orders at The Frame Affair?
2025 Estimated Revenue
Interested in our education? If yes, you will receive a separate email to register for classes.

Follow Us On Instagram

@TheFrameAffair   #TheFrameAffair

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